Since 2003, Ioka Marketing has handled the distribution and promotion of PGG Seeds cultivars in the United States and Canada. In those beginning years, Ioka worked with Pyne Gould Guinness Limited of New Zealand and their contract agronomist and forage and pasture expert, John Snider. A shared vision of business ideals, practices, and standards made the partnership beneficial for both companies. PGG Seeds’ products are backed by years of breeding, on-farm trials, and agronomic support. Ioka saw this as a strategic position to offer premium forage and cover crop seeds to the U.S. market. During this time, Ioka handled the storage and logistics of the product line, coordinating imports and distribution to dealers and end-users.

In 2005, Pyne Gould Guinness was bought by Wrightson Limited and the two companies came together as PGG Wrightson Limited. The PGG Seeds marketing channel was kept post-merger and Ioka continued to increase distribution by partnering and marketing with choice seed companies within the United States.